Vespa USA

Piaggio, the parent company of the classic Vespa scooter, needed to refresh both their Vespa and Piaggio scooter promotional sites.

I created the initial winning pitch design, which I then developed further into the final execution. I helped develop the user experience, directed a team of designers and illustrators, managed and oversaw the development team, and directed the existing Piaggio photography vendors. The site won the Interactive media council's best in class in the Automotive and Lifestyle categories and was featured on Design licks site of the day 12/10/08.

Design direction, Project Management, Assisted in IA | Produced at Last Exit |