Toyota Beyond Cars

Toyota wanted to update their existing environmental, economic, and community campaign site. The new focus was to invite the public to submit forward-thinking ideas to better the present and future.

Users could submit their ideas via rich media in numerous ways: through video upload, webcam capture, photography, via Facebook, Flickr and a Toyota image gallery. Or they could simply submit a text only story.

Working directly with Dentsu America, I was heavily involved with the project's planning and wireframing, and was solely responsible for the design. On the production side, I oversaw technical development and also assisted with project management.

Design & direction, Information Architecture | Produced at Last Exit |