Piaggio USA

For Vespa's sister scooter range, Piaggio, I created a variation of the Vespa site design taking into account Piaggio's distinct brand philosophy and target audience. Whereas the Vespa brand is subtle and manned, the Piaggio brand is bold, confident, and keen to show off its technical prowess.

However, Piaggio wanted to differentiate the two sites so the final design looks slightly different from the Vespa sister site. My responsibilities and involvement for the Piaggio site were identical to the Vespa project.

Design direction, Project Management, Assisted in Information Architecture | Produced at Last Exit | www.piaggiousa.com