Gatorade G Series augmented reality

At Wireworks, I was asked to help out with a Gatorade augmented reality - Blippar concept.

Drew and Andrew wanted something a little more creative than the obligatory 3D packshot. So we came up with the idea of explaining step one of Gatorade's new three step athletic product positioning (you'd have to scan the other products to continue the journey).

After scanning the physical product You'd be presented with a AR duplicate, opened with a swipe, you're zoomed into the microbial level to see the transfer of vitamins and energy to your body. After 20 minutes your carbohydrates, vitamins and electrolytes are primed and set to perform, ready to be maintained by other Gatorade products..

Concepting | Produced at Wireworks